“I thought it was just as easy as telling people what the product was and what it did,” says Falcone. “But then I'd finish and people would either be confused or just politely say, 'Thank you,' and we'd never hear from them again.”
Companies such as HubSpot and Uber created so much more than just new products and technologies; they created entirely new market categories. But how? They used an emerging practice called "category creation" that has since become the holy grail of modern marketing.
According to a recent 2018 report on Enterprise Cloud Trends, 61% of IT decision makers identified data privacy as the most significant concern for moving organizational operations to the cloud.
As indies, we don't have limitless marketing budgets or sales teams. Leveraging platforms and ecosystems is a clever way to automate marketing and ensure an amount of stable traffic
Here you will find some worth looking into as well as some success stories
Userlist is a customer messaging tool that helps you onboard and engage your SaaS users after they sign up for your product. It’s much more efficient than building an in-house solution, and way less complex than Intercom and other enterprise tools.